How AMT helped Noshinku scale ad production by 200% while lowering CPA by 60% — in five weeks

Introduction

In just five weeks, AMT drove a 200% surge in Noshinku’s ad production and slashed CPA by 60%. By deploying influencer content, rapid creative testing, and ROAS-protected TikTok campaigns, AMT boosted conversions across Shopify, Target, and Amazon while elevating brand trust and recognition.

The challenge

Noshinku, a premium hand sanitizer brand, found itself at a marketing crossroads. As pandemic-driven demand stabilized, the brand needed to evolve beyond its initial success. Noshinku aimed to reposition itself as a modern wellness and lifestyle brand—one that consumers associate with everyday sophistication rather than crisis-era necessity.

Noshinku set out to:

• Capitalize on the expanding hand sanitizer market beyond pandemic demand

• Build brand awareness and recall across social channels

• Drive measurable conversions across Shopify, Target, and Amazon

• Develop a scalable pipeline of creator content to power both organic and paid media

• Use influencer marketing to strengthen trust, authenticity, and long-term creative impact

Developing a smart strategy for Noshinku

Noshinku optimized its product offering for a premium market. The sleek packaging and minimalist brand aesthetic translated beautifully to social media. Influencer marketing allowed the brand to bridge premium storytelling and social authenticity, helping Noshinku to:

• Generate authentic creator-led content on Instagram, TikTok, and other platforms

• Repurpose high-performing influencer content into paid ads on Meta and TikTok

• Build long-term creator partnerships to maintain a steady stream of genuine brand representation

• Collect data and creative insights to refine messaging and audience targeting

“We tried to make hand sanitizer sexy, and that was a very tall order. We couldn't just tell people it was sexy. We had to show people it was sexy.”

- Arie Hefter, CMO, Noshinku

Multi-program launch strategy

Partnering with AMT allowed Noshinku to scale its influencer strategy across multiple formats. Noshinku launched three programs concurrently:

• Gifting: Sending free products to creators in exchange for organic content and exposure

• Sponsored posts: Collaborations with creators to ensure consistent, on-brand messaging

• Paid media repurposing: Leveraging top-performing influencer content as paid ad assets on Meta and TikTok

Integrating AMT into Noshinku’s existing workflow

AMT integrated seamlessly into Noshinku’s marketing operations. Noshinku’s team kept working on expanding, while AMT’s AI took on:

• Creator sourcing, vetting, and coordination

• Contracts, payments, and invoicing

• Campaign tracking, performance analytics, and spend management

The platform’s automation freed Noshinku’s team from manual campaign management, allowing them to focus on strategy and creative direction. AMT made performance and spend metrics easy to access, enabling Noshinku to quickly quantify ROI and identify winning content.

“We're a lean team. We're doing things at a very high efficiency and ROI… We had to be profitable from the get-go…we had to see the impact…we had to be able to measure it and we had to be able to understand very quickly what's working.”

- Arie Hefter, CMO, Noshinku

The execution

Over five weeks, Noshinku transformed its influencer and paid media workflow into a data-driven growth engine. The campaign followed a three-phase structure:

1. Creative discovery: Test broad creative angles and identify strong visual hooks

2. Optimization and scaling: Redirect spend toward high-performing ad sets and creatives

3. ROAS-protected growth: Leverage GMV max campaigns for algorithmic scaling and efficiency stability

Campaign framework

• Duration: 5 weeks

• Campaigns tested: 14

• Ad sets: 26

• Creatives tested: 110

• Winning creatives: 12

• Budget scaled from $50/day to $150/day (+200%)

• GMV max campaigns: $100/day (ROAS-protected scaling)

Creative and audience insights

From 110 creatives, 12 clear winners emerged. They shared a distinctive formula:

• Close-up, tactile product-in-hand visuals showing the fine mist spray in real time

• Clean backgrounds and natural lighting, reflecting Noshinku’s minimalist aesthetic

• Action-driven storytelling in the first 2-3 seconds

Top-performing creative characteristics:

• Hands demonstrating the product’s fine mist spray in real time

• Focus on packaging design and spray motion in natural light

• Clean backgrounds emphasizing minimalist brand aesthetic

• Quick, visually satisfying action sequences within the first 2–3 seconds

Performance uplift:

• +39% higher watch time than lifestyle-oriented videos

• +27% higher conversion rate than other creative types

Audience and funnel learnings:

• Top performing audience: 24–45, wellness and lifestyle interest, urban U.S. regions

• Best regions: California, New York, Florida

• Remarketing ROAS: 2.3×

• Add-to-Cart to Purchase rate: improved from 14% to 29%

Revenue and retention impact

• Average order value (AOV): $56

• Blended ROAS: 1.37×

• Customer split: 74% new, 26% returning

• Lifetime value (LTV) growth: +18%

Insight: Video-view-based retargeting audiences consistently outperformed pixel-only lookalikes, establishing a growing pool of high-value repeat buyers.

The outcome

In just five weeks, Noshinku and AMT determined a repeatable, measurable scaling framework:

Noshinku discovered a reliable creative formula encompassing brand storytelling and performance marketing, allowing influencer content to serve as both community-building material and scalable paid media.

What’s next

With AMT, Noshinku turned a labor-intensive influencer workflow into a streamlined, automated growth system. Noshinku plans to double its influencer marketing spend in the coming months and continue refining its creative formula to scale profitably across Shopify, Target, and Amazon.