Powering Stars + Honey’s scalable influencer gifting engine

Introduction

Influencer gifting is often treated as a lightweight brand play, but at scale it becomes an operational and data problem. Stars + Honey had already validated gifting as a viable channel, yet execution complexity limited growth. Manual sourcing, fragmented tracking, and inconsistent performance measurement made it difficult to scale with confidence or integrate creator output into paid media.

This case study examines how Stars + Honey partnered with AMT to turn a resource-intensive gifting program into a structured, repeatable system designed for volume, visibility, and performance.

Challenge

Stars + Honey had reached a tipping point with their influencer marketing efforts. Influencer gifting was yielding results, but not enough. They wanted more from their influencer marketing program, and that meant they had to scale.

Stars + Honey was facing standard industry challenges: sourcing creators, sending products, tracking posts, and collecting usable content had become a maze of spreadsheets, DMs, and follow-ups. Without a reliable way to identify top-performing creators, scaling felt out of reach. 

Stars + Honey needed a predictable, high-volume way to manage, measure, and implement organic and paid creator content.

The Solution

AMT partnered with Stars + Honey to build and operate an end-to-end gifting engine that generated a content creator pipeline, consistent user-generated content, accurate performance data, and ready-to-use assets for paid amplification.

End-to-end sourcing and vetting

AMT identified creators who aligned with Stars + Honey’s aesthetic, audience fit, and performance criteria, ensuring each new partnership had strong potential for success. This removed the burden of searching for influencers and then managing each relationship, from outreach to payment.

Personalized outreach at scale

Outreach became both automated and thoughtful, allowing Stars + Honey to connect with hundreds of creators each month. By setting up communication guidelines and templates, Stars + Honey was able to automate communication with influencers while maintaining their human touch.

Automated product sending workflow

From product selection to fulfillment, AMT streamlined shipping and logistics into a seamless system without any manual intervention from the Stars + Honey team. Removing this burden allowed Stars + Honey to focus on the things they did best: implementing marketing strategies and building a great product.

Real-time tracking for posts, impressions, and sales

Every content piece and performance metric fed into a centralized dashboard, giving Stars + Honey a live, accurate view of results. Now that they didn’t have to gather metrics manually, they could focus on analysis and improvement.

Collection of raw media files and ad codes

AMT captured all raw creative files and fully compliant ad codes, so the paid media team had assets ready for immediate activation.

Identification of top creators for reactivation

By utilizing AMT’s internal scoring, Stars + Honey was fed a pipeline of consistently strong performers, creating a repeatable cycle of high-quality content and conversions.

Clear reporting and performance insights

Monthly reporting translated data into insights, helping Stars + Honey understand which content resonated, which creators performed best, and where to scale next.

Results

Within six months, Stars + Honey found that AMT hadn’t only helped streamline operations but also scaled their established influencer gifting program into a reliable, measurable growth channel that they could easily integrate into their paid media strategy.

• 785 creators engaged

• 1,156 content pieces produced

• 3,000,000+ impressions generated

• High-performing content repurposed in paid campaigns

AMT’s scoring system proved especially powerful, surfacing creators who consistently produced high-quality content and meaningful conversions, making it easy to double down on top performers.

Impact

With AMT managing the operational and technical foundation, Stars + Honey now benefits from a steady flow of:

• High-quality creator content

• Raw files ready for editing and repurposing

• Fully compliant ad codes for paid usage

What was once a manual, unpredictable workflow is now a scalable, data-backed creative content engine. Stars + Honey’s internal team can continue to focus on strategy and brand storytelling, while AMT handles everything behind the scenes that keeps the gifting program running—and growing.

Conclusion

Over six months, Stars + Honey transitioned from a fragmented influencer gifting workflow to a scalable, data-backed creator engine. By centralizing sourcing, fulfillment, tracking, and performance analysis, AMT removed operational friction while increasing output and reliability. The result was not only higher content volume and reach, but also clearer insight into which creators and assets drove meaningful impact.

What had previously been an unpredictable process is now a repeatable system that supports both organic growth and paid amplification, allowing Stars + Honey to scale with greater control and strategic focus.