500+
Creators Live in 1 Month
1M+
Impressions Generated
Zero
Headcount Added
"Lyra empowered our 2-person team to launch with 500+ creators. The 1M+ impressions were key for our retail negotiations."
Andrew Zahornacky
Founder, Noshinku
Challenge
How to Achieve Mass Awareness for Retail Expansion with a Lean Team?
Noshinku, a successful 8-figure Shopify brand, was poised for a significant strategic move: expanding into the US retail market. To make a splash and ensure a successful launch, they needed to generate widespread brand awareness and drive foot traffic. The goal was ambitious: partner with hundreds of creators across the US to build buzz and support negotiations with retail partners.
However, with a core team of just two people, the prospect of manually managing such a large-scale creator campaign was daunting. Key challenges included:
Scaling Creator Outreach: Identifying, vetting, negotiating with, and managing hundreds of individual creators simultaneously was beyond their internal capacity without significantly increasing headcount.
Speed to Market: The retail launch timeline was aggressive, requiring rapid activation of a large volume of creators to build momentum quickly.
Resource Constraints: As a lean team, every hour was precious. They couldn't afford to be bogged down in the administrative tasks of influencer marketing while also managing a retail expansion.
Demonstrating Market Demand: Noshinku needed to show potential retail partners strong consumer interest and brand buzz to secure favorable terms and placement.
Solution
Using Lyra for End-to-End AI-Powered Creator Campaign Management
Noshinku turned to Lyra, an advanced AI-powered platform, to orchestrate their entire creator marketing strategy for the US retail launch. Lyra was configured to handle the full spectrum of creator engagement, allowing Noshinku's team to focus on their core business and retail strategy.
AI-Driven Creator Scaling: Lyra rapidly identified and engaged over 500 creators whose audiences and content aligned with Noshinku’s brand and the objectives of the retail expansion campaign. This bypassed months of manual sourcing and outreach.
Automated End-to-End Workflow: From initial personalized outreach and negotiation to contract management, content coordination, and performance tracking, Lyra managed the entire process. This ensured consistent communication and efficient execution across hundreds of partnerships simultaneously.
Strategic Campaign Alignment: Lyra ensured all creators understood the campaign's goals—driving awareness for the retail launch and showcasing Noshinku products in a way that would resonate with in-store shoppers.
"The ability to achieve this scale without expanding our headcount was crucial. Lyra let us invest in growth, not just overhead."
Results
Noshinku Secures Retail Success Through Mass Creator Awareness
Noshinku's partnership with Lyra yielded outstanding results, proving instrumental to their US retail expansion success. Lyra's capacity to rapidly onboard and activate a significant volume of creators within a tight timeframe—over 500 in just 30 days—far exceeded what Noshinku's two-person team could have manually achieved. This swift mobilization generated substantial buzz and widespread awareness across target US demographics, culminating in over a million impressions.
The tangible evidence of strong market demand and broad creator endorsement provided Noshinku with powerful leverage in discussions with retail partners, directly contributing to securing preferred placement for their products in stores. Remarkably, Noshinku achieved these ambitious creator marketing goals and supported its retail expansion entirely without needing to hire additional staff, showcasing Lyra's profound impact on operational efficiency and scalability.
500
Creators Live in 1 Month
1M+
Impressions Generated
8 figure
Shopify brand
2 person
Team
Zero
Headcount hired
"The impact on our retail strategy was undeniable. The creator buzz Lyra generated wasn't just noise; it translated directly into better conversations and placements with retailers. We couldn't have achieved this scale or impact on our own."
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