5-10x cheaper
than agencies
10-15 hours
saved weekly
Increased
instagram follower count
"The content that we've been getting by using Lyra has been really good, and it saves us at least 10-15 hours a week... Using Lyra is 5-10x less expensive than the agencies we've worked with for sourcing content, for far better results."
Krishan Pursnani
Marketing Associate, Obvi
Challenge
Sourcing Authentic, Ad-Quality UGC Without Exorbitant Agency Fees
Obvi, a vibrant wellness brand, knew the value of authentic User-Generated Content (UGC) for their Meta advertising strategy. However, their journey to acquire effective UGC was plagued by high costs and inefficiencies:
Prohibitively Expensive & Underwhelming Agency Engagements: Past experiences with marketing agencies for sourcing UGC were not only costly—often 5-10 times more than their current approach with Lyra—but also frequently resulted in low-quality content that failed to meet Obvi's brand standards or deliver ad performance.
Time-Draining Manual Processes: Before using Lyra, Obvi’s Marketing Associate, Krishan Pursnani, found himself bogged down in manual tasks. Even with other tools, the effort required was substantial.
Inconsistent UGC Quality for High Spend: Despite significant investment, securing a reliable stream of UGC that was both genuinely engaging and polished enough for ad campaigns proved to be a constant struggle.
Maintaining Brand Control in Gifting: Obvi wanted direct oversight of their product gifting process, specifically managing shipping to ensure a consistent and high-quality unboxing experience for creators.
Solution
Using Lyra's AI for Premium UGC at a Fraction of the Cost
Obvi leveraged Lyra's AI capabilities to revolutionize their UGC acquisition for Meta ads, focusing on both quality and cost-effectiveness:
AI-Driven Creator Sourcing & Vetting: Lyra's AI meticulously identified and vetted creators whose content and audience profile perfectly matched Obvi's target demographic for optimal ad performance. Krishan confirmed, "The quality of vetting done by Lyra...aligns with their target audience, reaches creators with good followings, and the content quality has been positive."
Automated Outreach & Campaign Management at Scale: Lyra automated the personalized outreach, negotiation, and ongoing communication with dozens of creators simultaneously, achieving scale without agency overhead. "Lyra, you know, just allows everything to be automated, which is really nice," Krishan remarked.
Flexible Gifting Workflow Integration: Recognizing Obvi’s desire to manage product shipping internally, Lyra seamlessly integrated with this preference. Obvi handled the physical fulfillment, while Lyra managed all other facets of the creator partnerships.
Focus on Ad-Ready UGC & ROI: The entire campaign using Lyra was architected to produce UGC specifically intended for repurposing in Meta ad campaigns, ensuring a high return on their significantly lower investment.
"Lyra is definitely helping... it helps with my workflow. Not having to always check in on, you know, who's posting and like who am I waiting for a post."
Results
Exceptional UGC, Drastic Time & Cost Savings, and Tangible Brand Growth
Using Lyra to source UGC yielded transformative results for Obvi’s ad creative strategy and bottom line:
Up to 10x More Cost-Effective than Agencies: Lyra provided a solution for sourcing UGC that was 5-10 times less expensive than previous agency engagements, while delivering demonstrably superior content. This represented a massive improvement in marketing ROI.
Superior UGC Quality: The UGC sourced via Lyra was "way better than expected," a significant upgrade from the output of previous, far more expensive solutions. Krishan stated, "The content that we've been getting has been really good."
Over 10-15 Hours Saved Weekly: The automation of previously manual tasks freed up a substantial amount of Krishan's time, enabling a greater focus on strategic marketing initiatives.
Boosted Organic Traction & Follower Growth: A significant positive outcome was a marked increase in organic activity on Obvi's Instagram, leading to a noticeable increase in their Instagram follower count. Krishan observed, "We've been getting a lot of traction um organically on Instagram... this is the most active our Instagram has been in quite some time."
A True "Best Friend" for Partnerships: Krishan lauded Lyra as an "influencer partnership's best friend" due to its powerful automation, cost-efficiency, and consistent delivery of quality results.
5-10x Cheaper
than agencies
10-15 Hours
saved per week
Increased
instagram follower count
80% Reduction
time spent vetting creators
Increased
organic engagement
"It's like an influencer partnership's best friend. I mean like you know just having everything like done immediately for you. I just check in once in a while make sure everything's going well."
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