Partner with 100x more creators with Lyra, your AI employee

Lyra helps busy influencer marketing teams scale their partnerships, without scaling headcount.

Partner with 100x more creators with Lyra, your AI employee

Lyra helps busy influencer marketing teams scale their partnerships, without scaling headcount.

Personalized outreach

Lyra watches each influencer’s content and sends a truly personal message, leading to best-in-class reply rates.

Automatic follow-ups

Our auto-follow-ups, personalised to each creator, mean you never need to remember to follow-up again.

CRM on autopilot

Never manually update a database entry again. Lyra updates your CRM on every message, partnership closed and content live.

Auto ship

Through our Shopify integration, ship products to creators automatically, saving your team time.

AI-powered sourcing

Our AI watches your influencer’s content, ensuring they’re a perfect fit for your brand.

100+ languages

Spoken by our AI, so you can go international without hiring an international team.

Real-time analytics

Through our Shopify, Meta, YouTube, and Tiktok Integrations; you get real time data.

Automated negotiation

Our AI gets you the best price possible for every influencer partnership.

Ambassador programs

Lyra builds long-term partnerships with your top-performers, giving you a stable base of high quality content

AI content review

Our AI checks every piece of sponsored content against 150+ criteria, ensuring it is brand-safe.

Affiliate links

Our AI checks every piece of sponsored content against 150+ criteria, ensuring it is brand-safe.

Focus on growth

Lyra automates all the boring parts of creator marketing, so you can focus on strategy, not manual work.

Focus on growth

Lyra automates all the boring parts of creator marketing, so you can focus on strategy, not manual work.

Run your creator relationships on autopilot

Lyra writes emails, negotiates contracts, ships products, and pays creators automatically with AI.

Run your creator relationships on autopilot

Lyra writes emails, negotiates contracts, ships products, and pays creators automatically with AI.

A CRM that updates while you sleep

No more copy-pasting between Google Sheets. Lyra keeps everything up-to-date, automatically.

Enriched creator data, always up to date

No more copy-pasting between Google Sheets. Lyra keeps everything up-to-date, automatically.

Sell through 1000+ creators
at the touch of a button

Sell through 1000+ creators at the touch of a button

From sourcing to content review, Lyra does all the work for you. Lie back and watch the sales roll in.

Sell through 1000+ creators at the touch of a button

From sourcing to content review, Lyra does all the work for you. Lie back and watch the sales roll in.

Lyra works right where you do

Slack, Gmail, and Airtable. Never use another manual SaaS tool again.

Lyra works right where you do

Slack, Gmail, and Airtable. Never use another manual SaaS tool again.

Henry Berry

Strategic Investments &

Growth at UNiDAYS

Lyra can do hours of work in minutes. The team can't believe how good the content is.

Lyra can do hours of work in minutes. The team can't believe how good the content is.

Laura Donadio

Global Head of Influencer

Marketing at Wild

Lyra is cheaper than anything on the market to get content live and just as good.

Shaun Hobbs

Director of Acquisition,

Growth at Vessi

Lyra is super exciting, and a huge unlock for Vessi to scale in multiple areas.

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Our Story

We’re Tom and Christian, the cofounders of AMT.


We teamed up because we saw a big problem — creator marketing is the best marketing channel for consumer brands, but it’s a nightmare to scale. Everything, from sourcing creators to checking their tracking links, is manual.


Tom faced this problem personally as head of marketing at Wren. Tom loved working with creators, but hated how time consuming the process was. He did 100s of creator partnerships manually at Wren, and he tried everything to scale himself.


With advances in AI, we’ve found a way to automate the boring work in creator marketing for the first time. No more manually checking if tracking links work, no more updating the address on an invoice, no more uploading CSVs to send a mailmerge.


Our product, Lyra, does all that work for you. Now you can go back to coming up with great campaign ideas, and building the strategy to execute them. Then pass that execution to Lyra, the world’s first AI employee for influencer marketing.

Our Story

We’re Tom and Christian, the cofounders of AMT.


We teamed up because we saw a big problem — creator marketing is the best marketing channel for consumer brands, but it’s a nightmare to scale. Everything, from sourcing creators to checking their tracking links, is manual.


Tom faced this problem personally as head of marketing at Wren. Tom loved working with creators, but hated how time consuming the process was. He did 100s of creator partnerships manually at Wren, and he tried everything to scale himself.


With advances in AI, we’ve found a way to automate the boring work in creator marketing for the first time. No more manually checking if tracking links work, no more updating the address on an invoice, no more uploading CSVs to send a mailmerge.


Our product, Lyra, does all that work for you. Now you can go back to coming up with great campaign ideas, and building the strategy to execute them. Then pass that execution to Lyra, the world’s first AI employee for influencer marketing.

Ready to scale from 1 → 1000+ creators
at the touch of a button?

Ready to scale from 1 → 1000+ creators
at the touch of a button?

Ready to
scale from
1 → 1000+ creators
at the touch of a button?

© Agentic Marketing Technologies 2025

© Agentic Marketing Technologies 2025