How a Lean Team Ran a High-Impact Creator Launch at Neoplants

Introduction

Launch faster. Publish smarter. Empower your team.

In a single product launch, Neoplants scaled influencer marketing by working with hundreds of creators, automating negotiations, and maintaining consistent brand messaging. Tasks that once took weeks were streamlined into an AI-powered creator engine that delivered measurable exposure, saved internal time, and positioned Neoplants for long-term growth. Social media teams gained more content, faster insights, and predictable workflows, freeing them to focus on strategy, creative planning, and audience engagement.

The challenge: launching fast with a lean team

Neoplants, a bioengineered plant startup, planned a U.S. launch for Power Drops, targeting eco-conscious consumers. To make an impact, the marketing team needed to activate a large creator base quickly while keeping messaging authentic and aligned with the brand mission.

Social media managers faced familiar hurdles:

• Manual influencer sourcing and vetting would take weeks

• Coordinating hundreds of creators across platforms was overwhelming

• Maintaining consistent messaging at scale was difficult

• Negotiation and follow-ups consumed valuable team bandwidth

Neoplants needed a system that let the team move fast, maintain quality, and focus on growth instead of logistics.

The solution: build a creator engine that works for your team

AMT implemented a comprehensive creator ecosystem that combines AI automation with strategic oversight. Social media managers could now focus on planning, content strategy, and audience engagement, while AMT handled sourcing, outreach, negotiation, and content tracking.

Target the right creators with AI

AMT quickly identified creators whose audiences matched Neoplants’ eco-conscious positioning. This allowed teams to focus on high-value partnerships, not research.

• Prioritized eco-conscious influencers and lifestyle creators

• Selected creators with high engagement and authentic audiences

• Ensured alignment with brand voice and product messaging

Automate outreach and negotiation

AMT used AI to:

• Send personalized outreach at scale

• Handle negotiations and follow-ups automatically

• Maintain consistent, brand-aligned communication

This eliminated bottlenecks, reduced errors, and freed the social media team to drive strategy.

Streamline content management

AMT automated content collection, post tracking, and rights management, giving teams:

• Instant access to approved assets

• Ready-to-use content for organic and paid campaigns

• Less time spent monitoring creator activity

Turn content into actionable insights

Every post generated real-time insights:

• Which influencer types drive engagement and conversions

• Which content formats perform best (tutorials, lifestyle integrations, product demos)

• Optimal posting schedules and seasonal content timing

Social media managers could now make confident, data-driven decisions.

Results: launch faster, create more, empower your team

AMT’s AI-powered creator engine delivered a high-impact launch with minimal manual effort, giving social media teams control, speed, and flexibility.

Performance snapshot:

• 91 influencer partnerships live on launch day

• 141 content pieces created

• Over 1,500,000 impressions on Instagram and TikTok

• $6 average cost per thousand impressions (CPM)

• 20 weeks of employee time saved

The launch generated broad awareness and positioned Neoplants as an innovative, sustainable brand.

Impact: empower your team and scale smarter

With AMT managing operations, social media managers can:

• Focus on strategy and creative planning instead of manual logistics

• Build long-term relationships with top-performing creators

• Prepare future campaigns with predictable content pipelines

• Scale influencer programs without adding headcount

• Make data-driven decisions on audience targeting, messaging, and formats

What once felt overwhelming now feels manageable. What once required hours of manual work now runs automatically. What once limited growth now drives engagement and brand awareness.

AMT handled the heavy lifting. Neoplants’ team gained speed, efficiency, and creative freedom. Together, they built a creator ecosystem that scales and empowers internal teams.