How Wild Nutrition Built a Repeatable Creator Campaign Engine

Introduction

Eight months. Hundreds of creators. Actionable insights.

In just eight months, AMT transformed Wild Nutrition’s influencer gifting into a high-performing, data-driven creator engine. What had once been a manual workflow became a repeatable system that generates insights, content, and measurable business impact.

For social media teams, this meant more content, faster insights, and minimal operational friction, allowing Wild Nutrition to focus on strategic growth rather than day-to-day logistics.

The challenge: scaling creator content with precision

Wild Nutrition is a premium supplement brand with a devoted audience. The brand knew creator content worked, but scaling efficiently presented a major challenge.

The team needed to answer strategic questions:

• Which creator personas drive the strongest engagement and conversions?

• Which product narratives resonate most on social platforms?

• Which creators should the team prioritize for long-term partnerships?

Without a system in place, the Wild Nutrition team had to handle time-intensive tasks such as sourcing creators, shipping products, tracking posts, collecting content, and managing usage rights. These operational demands slowed experimentation and limited strategic impact.

The solution: a scalable, insight-driven creator engine

AMT partnered with Wild Nutrition to build a creator engine combining automation, strategic targeting, and continuous measurement. The goal was to scale influencer content efficiently while turning every interaction into data-driven insights.

With AMT managing execution, the Wild Nutrition team no longer needed to handle logistics, outreach, or asset collection, allowing them to focus on strategy, creative direction and larger influencer partnerships Persona-driven creator selection for strategic impact

AMT mapped creators to the exact personas Wild Nutrition wanted to test, including wellness advocates, nutritionists, fitness experts, beauty voices, and busy parents. Each creator underwent a rigorous vetting process for audience authenticity, demographic alignment, brand fit, and historical performance.

This persona-driven approach eliminated guesswork, enabling each creator partnership to deliver insights that guided future content strategy, identified high-performing personas, and revealed which formats drove engagement and conversions.

Scalable outreach with human touch

AMT handled outreach across Instagram and TikTok to smaller creators, ensuring communications felt personalized at scale.

The Wild Nutrition team no longer needed to manage inboxes, negotiate terms, or chase responses, allowing them to test dozens of personas and hundreds of creators simultaneously and scale reach without adding internal resources.

Product and content angle testing across core lines

Creators received products from Wild Nutrition’s core lines — Sleep, Energy, Hormone Support, and Daily Essentials.

This allowed the team to test product-persona pairings, messaging angles, and creative formats without trial and error, so insights directly informed content strategy and paid campaign planning.

Zero-touch logistics and asset collection

AMT automated shipping, content collection, and compliance tracking, so the Wild Nutrition team wouldn't have to chase creators for assets or follow up on logistics.

By removing operational overhead, the team could focus on strategy and content optimization, enabling faster campaign launches, increased content volume, and real-time performance insights.

Real-time performance dashboards for rapid decision-making

All posts and creative assets feed into a live dashboard, so the Wild Nutrition team no longer needed to manually track performance or guess which content works.

They could see results by persona, product line, and format, enabling faster, smarter, data-driven decisions.

Paid-ready content with minimal friction

AMT collected raw creative files, usage rights, and partnership ad codes, so the Wild Nutrition team wouldn't need to request permissions or rebrief creators.

Top-performing organic content moved directly into paid campaigns, accelerating creative testing and ROI.

Strategic insights for scaling

AMT analyzed performance across creators and content to identify the most impactful personas, narratives, and formats, so the Wild Nutrition team no longer needed to guess which creators or content types to prioritize.

Testing cycles became shorter, campaigns scaled faster, and decisions relied on performance data rather than assumptions.

Results: scalable growth, insights, and content

Within eight months, Wild Nutrition had built a repeatable creator engine that delivered measurable impact.

Key outcomes

• 1,400 creator content pieces produced

• 657 creators activated

• Persona testing scaled across the UK wellness market

• Top-performing creators and segments identified

• Continuous pipeline of paid-ready assets

• 100% of manual execution handled by AMT

The Wild Nutrition team no longer needed to wonder which creators or formats worked, because insights were clear, repeatable, and actionable.

Today, Wild Nutrition operates a creator system built for scale:

• A continuous stream of authentic social content

• Hundreds of assets ready for reposting

• Paid-ready creative with usage rights included

• Ongoing persona and product testing

• Data-driven decision-making for organic and paid campaigns

With AMT, the Wild Nutrition team can focus on growth, strategy, and scaling campaigns with confidence. Together, they built a high-performing creator ecosystem that turns influencer content into measurable business impact.