How AMT helped Reading.com build a scalable parent-led creator engine

Introduction

Nine months. Hundreds of creators. Measurable growth.

Within nine months, AMT turned Reading.com’s influencer gifting into a high-performing, data-driven creator engine.

Manual processes that slowed growth were automated to generate content, insights, and measurable results.

Social teams gained more parent-led content, faster insights, and minimal operational friction, enabling Reading.com to focus on strategy, campaign scaling, and driving conversions.

The challenge: scaling emotional, parent-led stories

Reading.com helps families teach kids to read with confidence.

The team faced a key challenge: sourcing creative stories from real users — parents.

They needed to answer strategic questions:

• How can the brand stand out in a crowded EdTech space?

• How can the team generate a steady flow of genuine, authentic content for organic storytelling and paid campaigns?

Without a system, Reading.com's lean team spent hours sourcing creators, shipping products, tracking posts, collecting assets, and managing usage rights.

Reading.com’s team couldn’t find a cost-effective solution for implementing an influencer marketing program. Without suitable internal resources, they couldn’t launch and scale the influencer marketing strategy they needed. The workload left the team stretched thin. They needed a system that removed operational friction while producing actionable insights.

The solution: a scalable, insight-driven creator engine

AMT built a creator engine combining automation, persona targeting, and continuous performance tracking.

With AMT handling execution, Reading.com’s team could focus on strategy, creative direction, and scaling campaigns — instead of logistics.

The system turned every interaction with a creator into actionable data that informed future campaigns, optimized content, and increased conversions.

Persona-driven creator selection for strategic impact

AMT mapped creators to the parent personas Reading.com wanted to test:

• Teachers

• First-time parents

• Homeschool families

• Neurodivergent-affirming educators

• “Day-in-the-life” parenting creators

• Bilingual households

Each creator was vetted for authenticity, audience trust, and storytelling potential, not just reach.

“Based on an initial creator sample review, AMT has been consistently able to get relevant creators to post authentic-looking content and reviews about Reading.com”

- Sylvain Gauchet, Head of Growth

This approach eliminated guesswork, ensuring every creator partnership delivered insights that shaped content strategy, identified high-performing personas, and revealed formats that drive engagement.

Scalable outreach with mission-driven messaging

AMT handled all outreach across Instagram and TikTok, highlighting Reading.com’s mission to empower parents and support learning.

The team no longer managed inboxes, negotiated terms, or chased responses. They tested dozens of personas and hundreds of creators at scale without adding internal resources.

Content direction testing at scale

Creators received structured briefs to test multiple formats:

• Progress videos showing children learning to read

• Emotional storytelling captures “I can’t believe this just happened” moments

• Educator tips and teaching hacks

• App walkthroughs and before-and-after transformations

“The videos shared by creators not only felt authentic, they also allowed us to find new high-performing hooks and copy.”

- Sylvain Gauchet, Head of Growth

This system lets Reading.com discover what resonates most with parents while scaling content volume and speed.

Zero-touch gifting and asset collection

AMT automated shipping, onboarding, and content collection, so Reading.com didn’t need to chase creators, track posts, or manage approvals.

“Working with AMT has been a high-impact low-effort initiative. It's a no-brainer.”

- Sylvain Gauchet, Head of Growth 

Removing operational friction lets the team focus on strategy, optimize content, and launch campaigns faster.

Real-time performance dashboards

All posts and assets were fed into a live dashboard, so the team didn’t need to manually track performance.

They monitored results by persona, content type, and format, enabling smarter, faster, data-driven decisions.

Paid-ready creative with minimal friction

AMT collected usage rights, communications, and deal data so Reading.com could deploy winning ads in hours, not weeks.

Top-performing organic content moved seamlessly into paid campaigns, accelerating creative testing and ROI.

Strategic insights for scaling

AMT analyzed performance across creators, personas, and content types, so Reading.com no longer needed to guess which stories or creators to prioritize.

Testing cycles shortened, campaigns scaled faster, and decisions relied on data rather than assumptions.

Results: scalable growth, insights, and content

In nine months, Reading.com built a repeatable creator engine that delivered measurable impact:

• 826 content pieces produced

• 334 creators activated

• 29 million total views (organic and paid)

• 7 videos surpassed 1M+ views (organic and paid)

• 20 videos surpassed 100k+ views (organic and paid)

• Continuous pipeline of paid-ready assets

• Faster campaign launches with zero manual execution

The team no longer needed to guess which creators or content types worked, because insights were clear, repeatable, and actionable. AMT delivered a consistent source of new creator videos, so Reading.com had a consistent funnel of stories to share.

What’s changed for Reading.com?

• Persona-driven sourcing accelerates content testing

• Automation frees teams to focus on strategy

• Organic content flows seamlessly into paid campaigns

• Continuous performance tracking informs smarter campaigns

• Parent-led storytelling drives awareness and conversions

With AMT, the Reading.com team can focus on growth, strategy, and scaling campaigns with confidence.

AMT takes over all manual tasks, from outreach to gifting to asset collection.
Parents tell the story.
Reading.com drives growth.

Together, they built a high-performing creator ecosystem that blends education, emotion, and performance into measurable impact.