QRxLabs turn influencer content into a full-funnel growth engine

Introduction

Seven months. Hundreds of creators. Measurable impact.

Within seven months, AMT turned QRxLabs’ influencer gifting into a high-performing, data-driven creator engine. Manual processes that slowed growth were automated to generate content, insights, and measurable results. Social teams gained more creator content, faster insights, and minimal operational friction, enabling QRxLabs to focus on strategy, campaign scaling, and driving conversions.

The challenge: scaling credible, science-first stories

QRxLabs had earned trust with results-backed formulas and a loyal skincare community. Their next stage of growth required a larger creative footprint and consistent content across multiple product lines.

The team needed to answer strategic questions:

• Which creator personas drive the strongest engagement and conversions?

• How could the brand fuel both organic and paid channels with high-quality, rights-secured content?

Without a system, QRxLabs’ lean team spent hours sourcing creators, shipping products, tracking posts, collecting assets, and managing usage rights.

“Our priority was growing awareness for QRx Labs in a very crowded skincare space. We needed a way to get products into the hands of qualified creators without increasing team workload or budget.”

This workload left the team stretched thin. They needed a system that removed operational friction while producing actionable insights.

The solution: a scalable, insight-driven creator engine

AMT built a creator engine combining automation, persona targeting, and continuous performance tracking. With AMT handling execution, QRxLabs’ team could focus on strategy, creative direction, and scaling campaigns, not logistics.

Every interaction with a creator turned into actionable data that informed future campaigns, optimized content, and increased conversions.

Persona-driven creator selection for strategic impact

AMT mapped creators to the exact personas QRxLabs wanted to test:

• Skincare experts and estheticians

• Beauty enthusiasts

• Educational creators focusing on ingredient-led narratives

Each creator was vetted for authenticity, audience trust, content clarity, and credibility within beauty and skincare niches.

“Persona-driven selection ensured we were putting our products in the hands of creators who could credibly introduce QRx Labs to new audiences.”

This approach eliminated guesswork, ensuring every partnership delivered insights that shaped content strategy, identified high-performing personas, and revealed formats that drive engagement.

Scalable outreach with brand-aligned messaging

AMT handled all outreach across Instagram and TikTok, keeping communications professional yet approachable. The team no longer managed inboxes, negotiated terms, or followed up on responses. They tested dozens of personas and hundreds of creators at scale without adding internal resources.

Content direction testing across multiple formats

Creators received structured briefs to test multiple formats:

• Morning and evening routines

• Ingredient breakdowns

• Texture demonstrations

• Before and after journeys

• Dermatologist-inspired POV content

• Lifestyle integrations

This system allowed QRxLabs to discover which narratives resonated most while scaling content volume and speed.

Zero-touch gifting and asset collection

AMT automated shipping, onboarding, and content collection, so QRxLabs didn’t need to chase creators, track posts, or manage approvals.

“Automation allowed us to get our products to more creators without adding internal resources.”

Removing operational friction lets the team focus on strategy, optimize content, and launch campaigns faster.

Real-time performance dashboards

All posts and assets were fed into a live dashboard, so the team didn’t need to manually track performance. They monitored results by persona, content type, and format, enabling smarter, faster, data-driven decisions.

Paid-ready creative with minimal friction

AMT collected raw files and usage rights, allowing QRxLabs’ paid media team to deploy winning ads in hours, not weeks. Top-performing organic content moved seamlessly into paid campaigns, accelerating creative testing and ROI.

Strategic insights for scaling

AMT analyzed performance across creators, personas, and content types, so QRxLabs no longer needed to guess which stories or creators to prioritize.

“Having clear performance insights allowed us to identify first-time creator partnerships with long-term potential and build ongoing relationships.”

Testing cycles were shortened, campaigns were scaled more quickly, and decisions were data-driven rather than assumption-based.

Results: scalable growth, insights, and content

In seven months, QRxLabs built a repeatable creator engine that delivered measurable impact:

• 1,278 content pieces produced

• 516 creators activated across Instagram and TikTok

• Deep library of assets for both organic and paid channels

• Scalable workflow requiring minimal internal effort

The team no longer needed to guess which creators or formats worked, because insights were clear, repeatable, and actionable.

Key takeaways for social media teams

• Persona-driven sourcing accelerates content testing

• Automation frees teams to focus on strategy

• Organic content flows seamlessly into paid campaigns

• Continuous performance tracking informs smarter campaigns

• Science-backed storytelling drives engagement and conversions

“QRx Labs’ partnership with AMT helped us deliver greater brand awareness while staying lean and cost-effective.”

With AMT handling all manual processes, from outreach to gifting to asset collection, QRxLabs’ team can focus on growth, creative strategy, and campaign optimization. The brand now operates a high-performing creator ecosystem that delivers both content and measurable marketing impact efficiently, reliably, and at scale.