Loading...
QRxLabs turn influencer content into a full-funnel growth engine
AMT built a creator engine combining automation, persona targeting, and continuous performance tracking. With AMT handling execution, QRxLabs’ team could focus on strategy, creative direction, and scaling campaigns, not logistics.
Every interaction with a creator turned into actionable data that informed future campaigns, optimized content, and increased conversions.
AMT mapped creators to the exact personas QRxLabs wanted to test:
Skincare experts and estheticians
Beauty enthusiasts
Educational creators focusing on ingredient-led narratives
Each creator was vetted for authenticity, audience trust, content clarity, and credibility within beauty and skincare niches.
“Persona-driven selection ensured we were putting our products in the hands of creators who could credibly introduce QRx Labs to new audiences.”
This approach eliminated guesswork, ensuring every partnership delivered insights that shaped content strategy, identified high-performing personas, and revealed formats that drive engagement.
AMT handled all outreach across Instagram and TikTok, keeping communications professional yet approachable. The team no longer managed inboxes, negotiated terms, or followed up on responses. They tested dozens of personas and hundreds of creators at scale without adding internal resources.
Creators received structured briefs to test multiple formats:
Morning and evening routines
Ingredient breakdowns
Texture demonstrations
Before and after journeys
Dermatologist-inspired POV content
Lifestyle integrations
This system allowed QRxLabs to discover which narratives resonated most while scaling content volume and speed.
AMT automated shipping, onboarding, and content collection, so QRxLabs didn’t need to chase creators, track posts, or manage approvals.
“Automation allowed us to get our products to more creators without adding internal resources.”
Removing operational friction lets the team focus on strategy, optimize content, and launch campaigns faster.
All posts and assets were fed into a live dashboard, so the team didn’t need to manually track performance. They monitored results by persona, content type, and format, enabling smarter, faster, data-driven decisions.
AMT collected raw files and usage rights, allowing QRxLabs’ paid media team to deploy winning ads in hours, not weeks. Top-performing organic content moved seamlessly into paid campaigns, accelerating creative testing and ROI.
AMT analyzed performance across creators, personas, and content types, so QRxLabs no longer needed to guess which stories or creators to prioritize.
“Having clear performance insights allowed us to identify first-time creator partnerships with long-term potential and build ongoing relationships.”
Testing cycles were shortened, campaigns were scaled more quickly, and decisions were data-driven rather than assumption-based.
In seven months, QRxLabs built a repeatable creator engine that delivered measurable impact:
1,278 content pieces produced
516 creators activated across Instagram and TikTok
Deep library of assets for both organic and paid channels
Scalable workflow requiring minimal internal effort
The team no longer needed to guess which creators or formats worked, because insights were clear, repeatable, and actionable.
Persona-driven sourcing accelerates content testing
Automation frees teams to focus on strategy
Organic content flows seamlessly into paid campaigns
Continuous performance tracking informs smarter campaigns
Science-backed storytelling drives engagement and conversions
“QRx Labs’ partnership with AMT helped us deliver greater brand awareness while staying lean and cost-effective.”
With AMT handling all manual processes, from outreach to gifting to asset collection, QRxLabs’ team can focus on growth, creative strategy, and campaign optimization. The brand now operates a high-performing creator ecosystem that delivers both content and measurable marketing impact efficiently, reliably, and at scale.